| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Brand Management( BAU0017 ) |
| 2 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Brand Management( BAU0017 ) |
| 3 | 9-514-048 | YouTube for Brands | Teixeira, Thales S.;Kornfeld, Leora | Marketing | Brand Management( BAU0017 ) |
| 4 | 9-519-022 | Glossier: Co-Creating a Cult Brand with a Digital Community | Avery, Jill | Marketing | Brand Management( BAU0017 ) |
| 5 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Brand Management( BAU0017 ) |
| 6 | INS617 | Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry | Grigorian, Vadim;Chandon, Pierre | Marketing | Brand Management( BAU0017 ) |